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Why Raila was a master of public perceptions

ODM party leader Raila Odinga with other ODM party leaders during celebrations to mark ODM 20 years in existence. [Benjamin Sakwa, Standard]

Communication specialists who worked for the late former Prime Minister Raila Odinga yesterday said he believed that perception was the powerful force to shape political realities. 

Mr George Muruli, a former publicity secretary of Raila's ODM-UK chapter, said Raila believed in consistent, impactful, and strategic messaging of his and team's decisions.

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